Glasgow's Tourism Strategy to 2016 was launched in 2007 and sets out Glasgow's
ambition to continue its development as a leading international leisure and business
An associated action plan was developed, with good progress being made
towards achieving delivery of the strategy.
A review of this action plan was coordinated by the Glasgow Tourism Strategy Group,
comprising representatives from Glasgow City Council, Glasgow City Marketing Bureau,
VisitScotland, Scottish Enterprise and industry.
In addition the Glasgow Economic Leadership (GEL) has identified Tourism and Events
as a major priority for the city, with an industry led group identifying a set of major
priorities on which to focus resources over the coming years.
The outcomes of both these work programmes have now been combined to form
this revised Glasgow Tourism & Events Action Plan to 2016.